Today’s blog is going to be a little different. Rather than learn by the example of others, I want to talk to you about something I’ve been working on for a while. Let’s talk about my digital media kit.
As I explained in my first post on this blog, I am currently enrolled in a Principles of Public Relations class at Missouri State University. It’s been a wonderful experience and I feel like I’ve learned so much about PR, but that’s beside the point. Throughout this semester, one of our assignments has been to create something called a digital media kit.
A digital media kit is a tool for both your company and reporters. Whenever you launch a product, you will use a media kit to organize all the company information, PSA’s, news releases, and more related to the launch. Then, reporters, reviewers, and more can look in your media kit and pick out the information they want to use. A well-constructed media kit will make covering your product release an even more attractive option.
For this assignment, I had to come up with a fictional company, then that company had to launch a fictional product. Then, I had to create a media kit for that launch. I came up with a company called EnerGG, a fictional energy drink company known for their natural energy boosters that replace caffeine and sugar. For the media kit, EnerGG will be “releasing” a new product called EnerGG Apple, a new twist on their signature drink. In the kit, I included a fact sheet, a news release, a radio PSA, some artwork, testimonials, and a page of general industry information.
This kit is the culmination of everything I’ve been blogging about these past few months, and I am proud of the result. I hope you find something useful in the kit and, beyond that, I hope you feel like you’ve learned a little bit about public relations. I know I have.